About

A naturally curious leader and proud Ohio native, Nichole has always been intrigued by the power of understanding and explaining why. As a former Buckeye, she developed a keen interest in uncovering the reasoning behind brand decisions and the inspirations that drive them. Determined to contribute meaningfully to these conversations, she pursued her master's degree. Later, while exploring portfolio school, a perceptive teacher encouraged her to dive into the world of strategy, paving the way for her to leave a lasting impact in decision-making and problem-solving.

Since then, Nichole has harnessed her curiosity, research skills, creative thinking, and analytical expertise to refine her problem-solving approach and deliver measurable business results.

Outside of work, Nichole enjoys spending time with her supportive family and fiancé, indulging in activities centered around food and well-earned naps. An ambitious and forward-thinking self-starter, she takes pride in her adaptability, confidence, and storytelling prowess. To learn more about her strategic expertise and professional background, check out her experience section and testimonials below.

Education

Strategy Finishing School

2024

Dayton University, MBA

Jul 2018 - Dec 2020

The Ohio State University, BS Hospitality Management

Aug 2008 - Jun 2012

Softwares & platforms

  • Brandwatch

  • WordPress

  • Ace Matrix

  • DScout

  • Sprinklr

  • Qualtrics

  • Q

  • Discuss.io

  • Ace Metrix

  • MS Office (Excel, PowerPoint, Word)

  • iWork (Pages, Numbers, Keynote)

Strategic Experience

Testimonials

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“Nichole is a brand expert! She has a unique ability to rapidly and thoroughly comprehend complex information. I genuinely admired Nichole's enthusiasm and eagerness to learn, which she demonstrated by wholeheartedly diving into any project and going above and beyond the ask. With her exceptional skills, Nichole would be a valuable addition to any strategy or research team.”

― Ariyonne Marshall, Research Strategist at GSP

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“Nichole was a research intern on our team over this past summer, and was a very quick and eager learner in the strategy group. She not only dove in to learn the mechanics behind our quantitative and qualitative tools, but also intuitively applied her real world experience to help shape the outcome and learnings for the projects she worked on.”

― Jane Warren, Deputy Director at GSP

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“Nichole is exceptional! Her knowledge of Marking and Branding is enhance by her ability to work with non-Marketing professionals and guide them through a complex process with ease. Her work is thorough and detailed. I highly recommend her without hesitation.”

― Terry Perry, Global Operations

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